Internet Marketing

Put your website in front of your customers when they’re searching for your products or services on search engines (i.e. Google, Yahoo, Bing and Baidu) through Search Engine Marketing(SEM) and Search Engine Optimization (SEO).

Google register about 3.5 billion searches per day (statistic from www.internetlivestats.com). Some of them could be your potential customers who are searching for your products/services. Can they reach you online?

online marketing Internet Marketing

SEM

Promote your website and company by increasing website visits via paid search listings. Ensure your company appears when users search for them and stand out from your competitors.

5 Benefits of SEM:

  • Highly Targeted: Can be targeted with geographical and time settings.
  • Increase Number of Web Visitors: With analytics and reporting tools, you’ll know exactly where your traffic is coming from.
  • Tailored to Your Needs: Ad copies describing your business can be customized accordingly, controlling what the searcher sees when they view your ads.
  • Brand Awareness: Since top position rankings result in significant impressions, having your website in top positions on the results page translates to more exposure for your website.
  • Value for your investment: SEM provides traceable and quantifiable results with comprehensive analytics providing the ability to drill down to the most granular level unravelling demographic information and other engagement metrics for individuals who have interacted with your website.

SEO

SEO develops your website so that search engines can crawl and index your web pages to determine your page ranking. SEO is a complex process which includes many factors including copywriting, design and HTML coding to ultimately earn traffic via free listings.

5 benefits of SEO:

  • High Value Space: Combine SEM with SEO efforts to appear twice on the result page, monopolising the prime advertising space and ensuring your competitors don’t appear.
  • Increase Number of Web Visitors: With analytics and reporting tools, you’ll know exactly where your traffic is coming from
  • ‘FREE’ Listings: Advertisers don’t pay with every click through so there are no recurring costs.
  • Brand Awareness: Since top position rankings result in significant impressions, having your website in top positions on the results page translates to more exposure for your website.
  • Improve Site Navigation: SEO involves improving your site architecture to make your pages within your website easier to find and navigate, and in the process usability for users as well.

Traditionally, business owners advertise their products/services using offline channels such as newspapers and magazines. Search Engine Marketing / Optimization allows you to target customers who are already searching for your products/services online